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Best CRM Software for 2026

Customer relationship management tools for sales teams — every score is independent, no vendor pays to rank here.

16tools reviewed
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16 tools reviewed

HubSpot logo
HubSpot
4.4
4.4

HubSpot is one of the most capable CRM platforms you can get in 2026. Its free tier beats plenty of paid competitors, an...

Free CRM tier#1 Rated
Close logo
Close
4.4
4.4

Close is a sales-focused CRM built for inside sales teams who live in the phone, email, and follow-up cycle. Unlike broa...

Built-in VoIP calling
Freshworks logo
Freshworks
4.4
4.4

Freshworks CRM (formerly Freshsales) is a cloud-based customer relationship management platform built for growing sales ...

Built-in telephony with
Pipedrive logo
Pipedrive
4.4
4.4

Pipedrive is a sales-focused CRM built for small to mid-sized teams who want a clean pipeline view without the overhead ...

The visual Kanban
Salesflare logo
Salesflare
4.3
4.3

Salesflare is an intelligent CRM built specifically for small B2B sales teams who want automation without complexity. It...

Automatically captures contacts,
Zoho CRM logo
Zoho CRM
4.3
4.3

Zoho CRM is a feature-rich customer relationship management platform built for small to mid-sized businesses that want e...

Blueprint process builder
Sales Creatio logo
Sales Creatio
4.3
4.3

Sales Creatio is a no-code CRM and sales automation platform built for mid-market and enterprise teams that need deep pr...

True no-code customisation
S
Salesforce Sales Cloud
4.3
4.3

Salesforce Sales Cloud is the world's leading CRM platform, used by more than 150,000 businesses, from scrappy startups ...

Einstein Activity Capture
Salesforce logo
Salesforce
4.3
4.3

Salesforce is the world's leading CRM platform, used by over 150,000 businesses ranging from fast-growing startups to Fo...

AppExchange marketplace offers
EngageBay logo
EngageBay
4.2
4.2

EngageBay is an all-in-one CRM, marketing automation, and helpdesk platform built primarily for small and mid-sized busi...

Free plan supports
Freshsales logo
Freshsales
4.2
4.2

Freshsales is a cloud-based CRM from Freshworks, built for small to mid-sized sales teams that want AI-assisted pipeline...

Freddy AI lead
Monday Crm logo
Monday Crm
4.2
4.2

Monday CRM is a visual, customisable CRM built on the monday.com Work OS platform, designed for sales teams that want fl...

Fully customisable pipelines
Capsule CRM logo
Capsule CRM
4.2
4.2

Capsule CRM is a clean, focused customer relationship management tool built for small and mid-sized businesses that want...

Multiple pipelines come
M
Microsoft Dynamics 365 Sales
4.1
4.1

Microsoft Dynamics 365 Sales is an enterprise CRM built for mid-market and large organisations already living inside the...

Native bidirectional sync
Keap logo
Keap
4.1
4.1

Keap is an all-in-one CRM, marketing automation, and sales pipeline platform built for small businesses and solo entrepr...

The Visual Campaign
S
Salesforce Starter
4.1
4.1

Salesforce Starter is the entry-level CRM suite from Salesforce, priced at $25 per user/month (billed annually), built t...

Unified sales and
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